Vroom Delivery Offers First Convenience-Focused
Third Party Delivery Program
Multiple retailers using Vroom’s platform will now utilize third party fulfillment in partnership with DoorDash, while retaining access to customer data and dramatically lowering costs
Lou Perrine’s Gas and Grocery (WI), FavTrip (MO), Stop and Go Mini Mart & The Growler Guys (OR) and H&S Power Market (CA) will be the first to offer delivery through Vroom Delivery’s new convenience-focused third party fulfillment program, serviced by the DoorDash network. Several additional retailers on the Vroom Platform are expected to roll out the program within the next month.
While some stores such as Lou Perrine’s Gas and Grocery will move entirely to third party fulfillment, others will utilize a mix of third-party fulfillment provided by DoorDash, as well as by store employees. This “hybrid” model allows those stores to quickly scale their existing in-house delivery programs by using DoorDash’s robust driver network, while also servicing areas outside of DoorDash’s coverage area and providing additional fulfillment support to first-party fulfillment sites at times of high customer demand. Delivery with DoorDash will be powered by DoorDash Drive, its white-label fulfillment service that powers direct delivery.
Because the orders are processed through Vroom and not a third- party marketplace, retailers can market their own proprietary e-commerce programs and retain access to their customers’ information and order data. Furthermore, by partnering with Vroom to manage the ordering and payment processes, the cost to retailers of the third-party fulfillment is dramatically reduced compared to normal marketplace rates. This allows retailers to profitably sell broader categories of products online for delivery without large price markups, and products can be price competitive with e-commerce only competitors such as GoPuff. Alcohol and tobacco delivery is available with this program in select states as well.
John Nelson, CEO of Vroom Delivery, said, “we are excited to launch this service. We believe that this hybrid of both first- and third-party delivery will be a cost effective and flexible delivery model that other convenience retailers using the Vroom platform will quickly benefit from.”
FavTrip, which conducted its first Vroom order fulfilled by DoorDash last week, chose the hybrid model with a preference towards employee-based delivery. The company will be utilizing third party to extend hours and smooth out peak delivery times. The company’s CEO Babir Sultan said, “having a service like Vroom has been great added value for our customers, particularly during the pandemic. However, at times it’s been challenging to staff drivers, particularly during certain times of the day. The Vroom partnership with DoorDash helps us meet these challenges, extend hours, and continue to provide a great service to our community.”
Lou Perrine’s Gas and Grocery, on the other hand, has been delivering using store employees for years, yet is opting to transition all of their logistics to third party delivery in the coming weeks. Owner Anthony Perrine said that “the ability to have cost effective third-party fulfillment lowers my overhead and reduces my liability, especially in the wintertime here in Wisconsin, without sacrificing the quality of my proprietary e-commerce program. It also will increase the overall reliability of my delivery operation as I do not need to have staff on standby to deliver. We are really excited by this addition to the Vroom platform.”
About Vroom Delivery
Vroom Delivery is a full-stack e-commerce solution for convenience stores, providing every technical aspect required for chains of convenience stores to operate and manage their own e-commerce and delivery services. Vroom can set up an entire network of stores for e-commerce and delivery within a matter of days. For more information, visit www.vroomdelivery.com/prospective.
About Door Dash
DoorDash is a technology company that connects consumers with their favorite local and national businesses in more than 4,000 cities and all 50 states across the United States, Canada, and Australia. Founded in 2013, DoorDash enables local businesses to address consumers’ expectations of ease and immediacy and thrive in today’s convenience economy. By building the last-mile logistics infrastructure for local commerce, DoorDash is bringing communities closer, one doorstep at a time.
For more information,
contact John Nelson