Fuel Pricing

Strategies and

Best Practices

There are many approaches to fuel pricing – both at retail and at wholesale – but knowing what strategy to use and when can make all the difference. The more you know, the better decisions you can make.

Join us as Mark Truman, Chief Revenue Officer at Edge Petrol, and Johnny Bertucci, President at RowLogic, share their expert knowledge and industry specific software solutions designed to help improve your pricing operations.

This webinar will include:

Retail Pricing 101

  • How to win customers without using your street price
  • Why the days of following the competition to maintain volume are over
  • How retailers are changing their focus away from the competition
  • Key strategies to implement that will grow your retail fuel business

Petroleum Marketer Pricing 101

  • Gathering Prices – DTN, emails, Websites, FTP, APIs
  • Organizing Prices – Dispatch made easy by organized prices
  • Sending Prices – Customized price quotes and notifications
  • Analyzing Prices – Compare and verify contract prices

The webinar is designed for owners, general managers, directors, Ops, Marketing, IT, and anyone that understands the role pricing plays in their company.  Jed Brewer will moderate the call.  The complimentary webinar is co-sponsored by Study Groups and The Below the Line Club and will last approximately one hour.  We invite you and/or members of your team to participate.