We’re constantly evolving to reach and retain our customers. Brand and loyalty are a couple very important pieces of the puzzle. These foundational building blocks have the power to influence our customer’s perception of us long term and ultimately determine where they’re willing to spend their money.

Join us as Mike Lawshe, President of Paragon Solutions, and Mark Lotstein, President of ROG Consulting, share their specialized insights into branding and loyalty in our industry.

This webinar will include:


  • Embracing authenticity
  • What is your North Star?
  • Designing to be “the original”
  • Steps and considerations for creating a successful loyalty program:
    • Defining goals
    • Choosing a provider
    • Creating the offer
    • Participating vendors
    • Training staff
    • Marketing push
    • Tracking to benchmark

The webinar is designed for owners, general managers, directors, Ops, Marketing, IT, and anyone that wants to see the business grow long-term. Jed Brewer will moderate the call.  The complimentary webinar is co-sponsored by Study Groups and The Below the Line Club and will last approximately one hour.  We invite you and/or members of your team to participate.