Volatility Isn’t New to the Fuel Markets
To paraphrase from the software industry: volatility is a feature, not a bug. But it often bugs fuel marketers and their customers. It doesn’t have to.
The fuel buyer’s problem:
If they delay buying and the price goes even higher, they are hurt financially.
If they buy now and price collapses, they have buyer’s remorse.
Innovative fuel marketers can use options strategies to offer solutions. For a pre-determined cost, the fuel buyer can have upside price protection but can still benefit if price moves lower.
Set yourself apart from your competition. Contact POWERHOUSE and learn new ways you can use these important tools.
David Thompson, CMT Executive Vice President
(202) 333-5380
ICE IM: dthompson17
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