Leading retailers are increasingly turning to data and technology, both outside and inside their stores, to gain advantage and improve profits in our competitive market environment. Join us as we focus on two emerging trends retailers are employing:

1. Using data in your fuel pricing strategy

Fuel remains an important profit center and we all have lots of data.  The question is how do we leverage the data? Mark Truman, Chief Revenue Officer, at Edge Petrol will share how your data and technology can come together to improve your fuel pricing decisions. Topics include:

• Understanding what data you have and what it is telling you
• How to compare your pricing strategies to the market to find opportunities
• Understanding how to optimize your fuel pricing to achieve greater results

2. Convenience retail: draw them in and keep them honest

We all have many customers who purchase fuel but never come into our stores. How do we profitably capture a greater share of these customers? David Bachand, Dan Wade, and Dan Clinton representing CBE, Inc., will share how technology can help you increase sales and reduce shrink. Topics include:

• Using digital advertising to increase the number of fuel customers that come inside
• Strategies to both reduce shrink and increase inside sales

The webinar is designed for owners, general managers, Ops, Marketing, IT, and others trying to understand new ways to utilize their data and technology to increase store profits.  Jed Brewer will moderate the call.  The webinar is co-sponsored by Study Groups and The Below the Line Club and will last approximately one hour.  We invite you and/or members of your team to participate.