Nov 19, 2024 | Consulting, Technology
Case Study: Un-branding the Tech Stack for a C-store Chain in Under 30 days ROC recently had the opportunity to work with a retailer who had made the decision to move away from offering various major oil brands’ fuel at their stores to an un-branded fuel business...
Oct 29, 2024 | Consulting, Marketing
Beyond Social Media: How to Leverage Customer Experience Marketing Time and time again, we encounter clients aspiring to build brands as iconic as Buc-ee’s and Wawa. The allure of their notoriety and dedicated fanbase is undeniable. But what exactly makes these brands...
Sep 12, 2024 | Consulting, Marketing
Create a Unique Customer Experience and Journey in Retail Merchandising Featured Images: Samco store designed by Paragon Solutions, located in Bakersfield, CA Imagine stopping at a convenience store during a road trip, only to find it dim, unorganized, and chaotic....
Jun 7, 2024 | Consulting, Marketing
Brand Strategy: Before You Tie the Knot Featured Images: Davis Oil’s (DBA C-Store) brand identity designed by Paragon Solutions, located in Battle Creek, MI I’m a newlywed, and my lovely wife is obsessed with reality T.V., apologies if you or a loved one share this...
Jan 19, 2024 | Consulting, Technology
Artificial Intelligence Trends for C-Stores C-store customers expect a seamless shopping experience, with quick checkout times and personalized recommendations, so convenience store owners are constantly looking for ways to improve their operations and stay...
