Jul 15, 2024 | Consulting
Do We Need to Staff Up? A frequently asked question I hear when going onsite to help petroleum companies with their credit and collections strategies is, “do we have enough employees in the department?” While helpful for internal benchmarking, I do not recommend a...
Jul 15, 2024 | Consulting
Volatility Isn’t New to the Fuel Markets To paraphrase from the software industry: volatility is a feature, not a bug. But it often bugs fuel marketers and their customers. It doesn’t have to. The fuel buyer’s problem: If they delay buying and the price goes...
Jul 15, 2024 | Consulting, Technology
Maximize Your Savings with Our Free Card Fee Tool Are card processing fees draining your gas station’s profits? Imagine unlocking thousands in savings effortlessly. With our free tool, it’s possible. Let’s dive in. OUR FREE GIFT TO YOU Are...
Jul 15, 2024 | Consulting, Technology
What’s Your Company’s Love Language? The question may sound a little hippie-dippy, but put another way, the question could be: how do your customers know that you care about them? As most of you know, love language refers to the way one prefers to express or receive...
Jun 7, 2024 | Consulting, Marketing
Brand Strategy: Before You Tie the Knot Featured Images: Davis Oil’s (DBA C-Store) brand identity designed by Paragon Solutions, located in Battle Creek, MI I’m a newlywed, and my lovely wife is obsessed with reality T.V., apologies if you or a loved one share this...
