Brand Strategy: Before You Tie the Knot

Brand Strategy: Before You Tie the Knot

Brand Strategy: Before You Tie the Knot Featured Images: Davis Oil’s (DBA C-Store) brand identity designed by Paragon Solutions, located in Battle Creek, MI I’m a newlywed, and my lovely wife is obsessed with reality T.V., apologies if you or a loved one share this...
What Drives Customer Loyalty?

What Drives Customer Loyalty?

What Drives Customer Loyalty? Featured Image: Oak Grove Market, Prairieville, LA I read in a report recently that stated consumer loyalty in the retail space has dropped from 79% in 2022 to 68% in 2023. Nearly half of consumers surveyed are attracted by...
Attracting A New Type Of Customer

Attracting A New Type Of Customer

Attracting A New Type Of Customer Featured Image: Oak Grove Market, Prairieville, LA I was recently at a conference that discussed current trends in retail and the findings are too good not to be shared. The number one goal for C-Store operators is to get consumers to...