Sep 14, 2021 | Consulting, Technology
Why It’s More Important Than Ever to Keep Track of Your Fuel Margins In 2021 and looking ahead into 2022 the small-to-medium fuel retail market is facing many challenges. Driven to action by unpredictable volumes, volatile oil prices and extreme market...
May 31, 2021 | Consulting, Technology
Fuel Pricing Strategies Made Simple A Pricing Analyst recently told me, “our number one form of advertising is our pole sign.” Whilst I can’t say I agree completely (especially if you have a good flag and/or spend time advertising your site in the new...
Mar 11, 2021 | Consulting, Technology
What can the fuels industry expect in 2021? Based on how we thought 2020 was going to go vs. where it ended up, it may seem unwise to bother forecasting what to expect from 2021. However, we can make some predictions that can help us prepare for both the...
Dec 15, 2020 | Consulting, Marketing, Sales, Technology
Could You Be Leaving Money On The Table? As a marketer, you know your stations better than anyone. The question is, are you using this knowledge to its full potential? EdgePetrol customers have seen a rise in profits, but often this profit comes from decisions...
