Oct 29, 2024 | Consulting, Marketing
Beyond Social Media: How to Leverage Customer Experience Marketing Time and time again, we encounter clients aspiring to build brands as iconic as Buc-ee’s and Wawa. The allure of their notoriety and dedicated fanbase is undeniable. But what exactly makes these brands...
Sep 12, 2024 | Consulting, Marketing
Create a Unique Customer Experience and Journey in Retail Merchandising Featured Images: Samco store designed by Paragon Solutions, located in Bakersfield, CA Imagine stopping at a convenience store during a road trip, only to find it dim, unorganized, and chaotic....
Jun 7, 2024 | Consulting, Marketing
Brand Strategy: Before You Tie the Knot Featured Images: Davis Oil’s (DBA C-Store) brand identity designed by Paragon Solutions, located in Battle Creek, MI I’m a newlywed, and my lovely wife is obsessed with reality T.V., apologies if you or a loved one share this...
Dec 8, 2023 | Consulting, Marketing
What Drives Customer Loyalty? Featured Image: Oak Grove Market, Prairieville, LA I read in a report recently that stated consumer loyalty in the retail space has dropped from 79% in 2022 to 68% in 2023. Nearly half of consumers surveyed are attracted by...
Jun 1, 2023 | Consulting, Marketing
Attracting A New Type Of Customer Featured Image: Oak Grove Market, Prairieville, LA I was recently at a conference that discussed current trends in retail and the findings are too good not to be shared. The number one goal for C-Store operators is to get consumers to...
Mar 9, 2023 | Consulting, Marketing
Get on board with food service Featured Image: Oak Grove Market, Prairieville, LA It’s a new year, which means a fresh start, a new outlook on opportunities and ways to differentiate yourself from the competition. One way to do that is to buy into the top industry...
