Why Removing the Gray from Your Processes Matters

Why Removing the Gray from Your Processes Matters

Jun 7, 2024 | Consulting

Why Removing The Gray From Your Processes Matters Ensuring all of your customers experience and enjoy your product or service with 100% satisfaction every time means writing your processes so that no matter which employee is following them, the outcome meets your...
Brand Strategy: Before You Tie the Knot

Brand Strategy: Before You Tie the Knot

Jun 7, 2024 | Consulting, Marketing

Brand Strategy: Before You Tie the Knot Featured Images: Davis Oil’s (DBA C-Store) brand identity designed by Paragon Solutions, located in Battle Creek, MI I’m a newlywed, and my lovely wife is obsessed with reality T.V., apologies if you or a loved one share this...
Upgrade is available!

Upgrade is available!

May 15, 2024 | Consulting, Technology

Upgrade is available! Everything we do these days seems to involve an app of some kind. Banking, ordering food or groceries, saying hi to the grandkids or grandparents, taking a plane or taxi, or maybe even finding love. Our smartphones and apps seemingly update and...
Beware of Business Complacency

Beware of Business Complacency

May 15, 2024 | Consulting

Beware of Business Complacency  I was reviewing previous BTL newsletters and found the article below, which I originally wrote in 2014.  Ten years have gone by, and due to changing market conditions, the action items are even more applicable today than when the...