Jun 1, 2021 | Consulting, Sales
Case Study: Matrix Announces the Successful Sale of Pester Marketing Company d/b/a Alta Convenience Situation: Headquartered in Denver, Colorado, Pester Marketing Company (“Pester” or the “Company”) is one of the largest operators of convenience stores...
Mar 26, 2021 | Marketing, Sales
Drive Sales, Create Loyalty and Thank Your Customers with Co-op Sweepstakes Hi. I’m Greg Seei, the founder and CEO of Robust Promotions. I want to tell you a short story about how Ruff Life, a small pet food store in Lombard, Illinois recently leveraged...
Mar 26, 2021 | Consulting, Marketing, Sales
Mini Series – Designing For 2021 And Beyond Ft. Interiors This year we dove into our individual disciplines within Paragon. For this first quarter I spoke with Whitney Burns, one of our interior designers, and asked a few questions on store design. Q:...
Mar 26, 2021 | Consulting, Marketing, Sales, Technology
Home Delivery Is Driving New and Diverse Customers to C-Stores, With Little Cannibalization New data shows that over 80% of customers would not have otherwise shopped in-person had home delivery not been available A recent poll of customers on Vroom...
Dec 16, 2020 | Consulting, Sales
Is Selling A Science Or Is It An Art? We believe that it is a balance of both. What do you believe? Let’s start with a definition of “science.” While there are several definitions, this one seems to cover the basics. Science is the pursuit and application of...
Dec 16, 2020 | Consulting, Sales, Technology
The Pandemic Was a Wake-Up Call for Delivery History has a way of repeating itself. Years ago, many c-store operators—Casey’s included—were concerned about the introduction of pay-at-the-pump technology. We feared customers would purchase fuel by swiping a...
