Fuel Retail Goes Digital

Mar 1, 2020 | Marketing, Technology

Fuel Retail Goes Digital   EdgePetrol is all about visibility. Visibility of your fuel data to help you make better and quicker pricing decisions. Intrigued? Gideon Carroll- a UK based entrepreneur- is on a mission to use technology to transform the fuel retail...

C-Store Branding – Taking 2020 To The Next Level

Mar 1, 2020 | Marketing

C-Store Branding – Taking 2020 To The Next Level   It’s a new year, a new decade, a time to start thinking of goals for the future. Do you have plans yet? Let’s start 2020 by thinking about your brand. A brand is more than a company tagline or logo; it is the...

Millennial and Gen Z C-Store Customers Spend Big Online

Jan 1, 2020 | Marketing, Technology

Who is ordering online? The most common demographic of customers on the Vroom platform is women between the ages of 25 and 34. While many younger Gen Z customers cannot yet purchase alcohol products, they are nonetheless already making up 20% of all Vroom orders. We...

What Do You See?

Jul 1, 2019 | Marketing

What Do You See?   As someone who is still relatively new to this industry, it’s interesting how fast I started to notice the basic design details of stores and what special offerings they may have. That being said, I can’t image how retail designers and those...

Three Ways to Turn Fuel Customers Into Store Customers

Apr 1, 2019 | Marketing, Uncategorized

Three Ways to Turn Fuel Customers Into Store Customers   There’s no denying that 2018 was a great year for fuel sales. According to data just released at the NACS State of the Industry Summit, total industry sales rose 8.9% last year to $654 billion—driven...

Is It “GRAMMABLE?”

Apr 1, 2019 | Marketing

Is It “GRAMMABLE?” According to macmillandictionary.com, “grammable” is the word used to describe something that can be posted online, more notably the act of posting a photo on Instagram. ¹ Everyone wants to get that one photo that can distinguish their...